Design Practice Transformation | 2025
Sector: Airline
Air Canada aimed to release new end-to-end features while improving existing experiences to be more scalable and resilient. As design lead and coach for the Book, Shop, and Manage experiences, I led the delivery of new features while advising user research projects. I strengthened the design practice by developing key processes and standardizations that improved team efficiency, and led a coaching initiative with bi-weekly sessions to professionally develop the designers on the team.
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